Mexico Tourism
The Tourism Council of Mexico wanted to target bilingual households in the U.S. with a communication that would entice both mexican and U.S. born Hispanics to rediscover the people and places of Mexico. By focusing on what is nearby yet different about Mexico, this Ad inserted into mail offered consumers a full package of information. More importantly, it spoke in both spanish and english.

How The spanish and english bilingual approach was intended to reach mixed households, where more than one language might be the most comfortable to communicate in.

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