Fleetwood Recreational Vehicles Direct Mail Package
This leader in the RV industry needed to follow up with leads to an industry group ad campaign, "Go RVing" which had been very successful. By creating a direct mail effort that helped carry the message of quality and range in Fleetwood's product line, This package allowed targeted customer leads to learn about the variety of vehicles available, and where to go in their area to see the vehicles up close.

By combining evocative images of the RV lifestyle in a full-color pullout brochure with vehicles and a personalized letter and local dealer list, the package maximized the impact of direct mail.

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