Tag Archives: thought leadership

Duncan Hines almost had it right with QR code on TV commercial (that’s right — almost)…

Posted on May 31, 2011 by admin

Somewhere out there a great app is being ignored by too many people because the QR code in the television commercial was so easy to miss… Continue reading →

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Make your QR codes REALLY meaningful.

Posted on March 4, 2011 by admin

Too many uses of the code lack either imagination, or basic response-building practices. It amounts to lots of lost opportunities to capitalize on the “Quick Response” that the code’s name stands for. Continue reading →

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The real cost of creative input sissies

Posted on March 1, 2011 by admin

The connection between the quality of creative input and how much money a marketing firm will keep in their wallets. Continue reading →

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