Category Archives: business

To get the right website redesign, start by asking the right questions

Posted on June 13, 2012 by admin

Recently, I shared a questionnaire for clients to fill out, which puts questions into a non-technical framework and provides a sound starting point for evolving a website. Continue reading →

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Planning Like a SWAT Team Leader Can Improve Your Marketing Creative Product

Posted on March 12, 2011 by admin

I find many marketers still planning creative development time the same way they did years ago. There’s room to improve the approach, if we look outside our industry… Continue reading →

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Make your QR codes REALLY meaningful.

Posted on March 4, 2011 by admin

Too many uses of the code lack either imagination, or basic response-building practices. It amounts to lots of lost opportunities to capitalize on the “Quick Response” that the code’s name stands for. Continue reading →

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The real cost of creative input sissies

Posted on March 1, 2011 by admin

The connection between the quality of creative input and how much money a marketing firm will keep in their wallets. Continue reading →

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Twitter oversharing, spammers, and me

Posted on February 22, 2011 by admin

…Yesterday afternoon, I received an alert that I was now being ‘followed’ by a fellow marketing design professional on twitter. Fine — no problem — I thought… Continue reading →

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How to avoid biting into a red herring

Posted on February 2, 2011 by admin

I saw an great deflection of a red herring yesterday… How do you spot one? Continue reading →

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Hello world!

Posted on January 29, 2011 by admin

So begins sharing my blog. I promise to keep my dispatches short, useful, and fun whenever possible.  –CP

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